Graphics - PANTONE Selects Color Of The Year For 2007: PANTONE® 19-1557 Chilli Pepper
2007 press releases

CARLSTADT, N.J. - January 16, 2007 - Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, selects PANTONE 19-1557 Chili Pepper, a deep, spicy red, as the color of the year for 2007. This engaging, resonant hue strikes a high note for fashion and personal expression as its boldness is appealingly eye-catching, sophisticated and enticing. In a time when personality is reflected in everything from a cell phone to a Web page on a social networking site, Chili Pepper connotes an outgoing, confident, design-savvy attitude.

“Whether expressing danger, celebration, love or passion, red will not be ignored,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red. At the same time, Chili Pepper speaks to a certain level of confidence and taste. Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses.”

“In 2007, we’re going to see people making greater strides toward expressing their individuality,” says Lisa Herbert, executive vice president of the fashion, home and interiors division at Pantone. “The color red makes a bold statement. We’re seeing shifts in people’s opinions on current events and major changes in the way they are expressing themselves through new technology. People are open to the possibilities of the future and Chili Pepper celebrates that.”

Chili Pepper is also one of the 3,000 colors available in Pantone’s line of interior and exterior paint. PANTONE PAINTS combine the accuracy of PANTONE Colors with the beauty and quality of high-performance Dutch paints. Painting a wall in Chili Pepper will stir the appetite in a dining room, spark up a kitchen or add glamour and sensuality to a bedroom.


Created in partnership with Fine Paints of Europe, PANTONE PAINTS empower discerning homeowners and designers to confidently specify and accurately match their favorite PANTONE Colors in paint. PANTONE PAINTS are formulated using only the finest pigments, oils and resins, never resorting to inexpensive fillers. A proprietary tinting system produces a level of accuracy, covering power and beauty unobtainable from any other source. The enamels yield 50 percent more coverage per ounce than any product produced in North America, and the wall paints can be scrubbed without color change or burnishing. PANTONE PAINTS are available at, by calling (866) MY-COLOR, and at authorized PANTONE PAINT partners nationwide. More information is available at

About Pantone, Inc.

Pantone, Inc. has been the world’s color authority for more than 40 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at

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