Origin of name for PANTONE Goe System


How did the PANTONE Goe System get its name?

The choice of the name "Goe" was originally intended as a tribute to Johann Wolfgang von Goethe, who, among many other achievements, was the author of the scientific text Theory of Colors, but that is a bit obscure.   Goe is meant to capture a spirit of action, as in  "Goexplore," "Goexcite," "Goexpand," "Goengage," etc.

Note that the PANTONE Goe System was discontinued in November 2013.

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