PANTONE Palette vs. other color palettes


How are the PANTONE SMART colors made so relevant to my business?

This is not an accident; your color is there by design! One of the most important features of the PANTONE SMART system is its 'Relevance' to your marketplace. At its inception, Pantone evaluated over 10,000 products in the fashion and home markets to select the most relevant shades for those industries. Every few years, we add new colors that reflect market trends and new core shades. Most other color systems in the market today were created using a theoretical or randomly generated color gamut. The result: many of the colors are often very close in shade and have limited production application.

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